By Dr. Howard Gauthier
Bob was working on his promotional materials for his upcoming job search. He just put the finishing touches on his resume and is now working on developing his sales pitch. He took good notes during the “careers seminar” that was part of his Sports Management program. The seminar leader used the techniques outlined in the book “Getting Hired in College Sports” and Bob understands the importance of a Personal Sales Pitch when it comes to having a successful job search.
The Personal Sales Pitch is the foundation for selling yourself in all of your interactions and correspondence. This includes using your pitch in your cover letters, while answering interview questions, and during your follow-up after the interview. Your pitch should include three sections – (a) a summary of your resume, (b) a description of your skills, abilities, and traits, and (c) your current situation. Depending upon the question or the conversation, you can use just one of these sections, or you can use the pitch in its entirety.
The first section of your sales pitch should communicate your education, experience, and accomplishments. Typically, you will only mention the educational degree(s) that are applicable to the position and only if it will help sell you. You will then want to discuss your experiences that are applicable to the position, and also share your top three or four accomplishments. This information will be used when answering questions such as “What is your experience in working in this industry”, “What is your greatest work accomplishment”, or “What are your qualifications?”
The second section of your personal sales pitch should be developed from the information you collect when assessing your skills and abilities. You will want to take your top five or six strengths, skills, abilities and/or traits, and develop a pitch that best describes who you are and what you value. This information will be used to answer questions such as “What are your strengths” or “How would your colleagues describe you.”
The third section of your personal sales pitch is the conclusion to your pitch and should describe your current situation and how you would fit into their organization. This section of the pitch should be used for questions such as “Why are you thinking of leaving your current position” or “What are you looking for in an institution.”
Finally, you will combine all three of your sections to create your Personal Sales Pitch. You will want to write your pitch in a way so all three sections flow together. This pitch will be the foundation of selling yourself during your search and will be used in your cover letters, networking, and interview sessions. Your entire pitch should be used when answering questions such as “Tell me about yourself” or “Walk me through your resume.”
Once you have written your personal sales pitch, you will need to practice reciting it so the search committee will understand who you are, what you have accomplished, and why you are a good fit for their organization. This type of organization and practice will help you to effectively execute the job search process so you can compete with the other candidates. Remember, in all you do, you will want to EXECUTE FOR SUCCESS!
Howard Gauthier is an Associate Professor of Athletic Administration at Idaho State University. He is a former collegiate athletic director and collegiate basketball coach. He is also an author of 9 books. Check out his book, Getting Hired In College Sports – 2nd Edition at www.sportscareersinstitute.com or his new book Execute for Success at www.execute4success.com.
Best Selling Sports Careers Book
In Getting Hired In College Sports you will discover:
- The types of jobs that exist in college sports
- How to plan and navigate your career
- How to create an effective job search campaign
- The proper way to create an effective resume, cover letter, and sales pitch
- How to properly brand yourself
- Techniques and strategies to prepare for your interview
- How to properly prepare yourself for the five types of interview questions
- How to properly follow-up after the interview in order to influence the decision of the hiring manager
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“This book is fantastic – it is very practical for people who want to get into (or advance) in the sports industry.”
Head Men’s Basketball Coach