Five Steps In Preparing For Your Interview

By Dr. Howard Gauthier

Allie is actively looking for a job in sports marketing. Her resume and cover letters are constructed very well and she’s getting interviews. The problem, though, is something isn’t quite right with her interviewing process. She just isn’t getting the job. Allie solicits help from Frank Thomas, a family friend who is a retired college athletic director. Frank is more than happy to help. He originally went into college sports as a way to make a positive impact in the lives of young people.

Allie and Frank met at a local coffee shop to help prepare Allie for her up coming interview. With over 35 years of hiring coaches and staff, Frank is extremely skilled in the job search process.  During their discussion, he asked Allie if she uses an Interview Preparation Form when she is preparing for her interview.  Like most people, Allie hadn’t heard of this type of document and wanted to know more. Frank went on to share that the Interview Preparation Form is a worksheet that is designed to help you prepare for your communications during your interview.  It is composed of the following five sections:

  • The answers to questions you anticipate you’ll be asked during your interview
  • Your personal sales pitch
  • Five stories you can share with the search committee (everyone loves stories)
  • Questions you should ask, and
  • Six talking points you’ll want to communicate as you properly close the interview

After nearly two hours of discussing these items, Frank encouraged Allie to complete an Interview Preparation Form and then “. . . practice your answers, stories, and responses.”  He also presented a handout on how to develop the “stories” section of her Interview Preparation Form.  He stated “these forms will take quite a bit of homework in developing the proper communication structure you’ll need in order to have a successful interview.”

Allie took this information to heart. She became extremely organized in her communication, and she outlined and practiced each section of the form. She worked hard to prepare herself for her upcoming interview and two weeks later she was hired in sports marketing. It was Frank’s guidance and Allie’s preparation that led to the successful execution of her interview. Remember, in all you do, you will want to EXECUTE FOR SUCCESS!


Howard Gauthier is an Associate Professor of Athletic Administration at Idaho State University. He is a former collegiate athletic director and collegiate basketball coach. He is also an author of 9 books. Check out his book, Getting Hired In College Sports – 2nd Edition at or his new book Execute for Success at


#1 Sports Job Book

2nd edition Image


In Getting Hired In College Sports you will discover:

  • The types of jobs that exist in college sports
  • How to plan and navigate your career
  • How to create an effective job search campaign 
  • The proper way to create an effective resume, cover letter, and sales pitch
  • How to properly brand yourself
  • Techniques and strategies to prepare for your interview
  • How to properly prepare yourself for the five types of interview questions 
  • How to properly follow-up after the interview in order to influence the decision of the hiring manager

Click Here To Purchase Only $23.95

“This book is fantastic – it is very practical for people who want to get into (or advance) in the sports industry.”

 -Greg McDermott
Head Men’s Basketball Coach
Creighton University




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