Become An Expert By Specializing In Your Industry

By Dr. Howard Gauthier

When it comes to hiring, athletic directors and business leaders want to hire the most qualified coach or staff member possible. This applicant needs to be outstanding in their field, have great skills and knowledge, and they need to be a good fit for the organization. To really standout amongst the other applicants, you should consider specializing in a particular niche.

By specializing in a niche, you are setting yourself up to be an expert in your field or industry. This is a great way to market yourself, and it helps to separate you from other job applicants. But in order to specialize, you first need to develop a broad knowledge within the industry. For example, if you are interested in sports marketing, you need to build and develop your knowledge base within sports marketing. As you build this knowledge base, you can begin to specialize in a specific area within marketing such as social media, sponsorships, or licensing. And when an organization has a job opening within your area of specialization, you will be one of the more experienced and expert applicants. But, how do you specialize?

Having an Interest – Begin to specialize in a niche market by identifying what niche or specialty excites you. What are you passionate about and what area would you like to be known for as an expert? If you currently aren’t working in your area of interest, ask your boss if you could help out in this area, and study all you can about the topic.

Study – To become an expert, learn all you can about your niche. Read articles about your specialization, listen to CDs, watch DVDs, and attend conferences. You will also want to interview other experts within the field.

Communicate Your Expertise – As you begin to learn about your niche, start to write articles, post blogs, and become a speaker on topics geared toward your niche market. This will help to get your name out as an expert in the industry.

Specializing in a niche can help you to become an expert in a particular area or industry. As an expert, you will be looked upon for your knowledge and skills in your area of expertise. This could include being a specialist in social media within the area of marketing or communications, or being a recruiting specialist within a specific region of the country if you are a college coach. By specializing and becoming an expert, you become a desirable commodity within the industry. As such, you are more likely to be hired when the right job comes along.

 

Howard Gauthier is an Associate Professor of Athletic Administration at Idaho State University. He is a former collegiate athletic director and collegiate basketball coach. He is also an author of 9 books. Check out his book, Getting Hired In College Sports – 2nd Edition at www.sportscareersinstitute.com or his new book Execute for Success at www.execute4success.com.

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Helping You Get A Job In Sports

2nd edition Image

In Getting Hired In College Sports you will discover:

  • The types of jobs that exist in college sports
  • How to plan and navigate your career
  • How to create an effective job search campaign 
  • The proper way to create an effective resume, cover letter, and sales pitch
  • How to properly brand yourself
  • Techniques and strategies to prepare for your interview
  • How to properly prepare yourself for the five types of interview questions 
  • How to properly follow-up after the interview in order to influence the decision of the hiring manager

Only $23.95 Click Here To Purchase 

.
“I have recommended this book to many aspiring sports administrators.  A must read for anyone whom has a goal of working in athletic administration”

-Bill Fusco
Director of Athletics
Sonoma State University

 

 


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To Get Hired, You Must Use The Correct References

By Dr. Howard Gauthier

Who do you have listed as your references when you apply for a job? Did you know that using the wrong references can hurt your chances of getting the job? This seems like a pretty obvious statement, yet 62% of hiring managers who were recently surveyed in a study by CareerBuilder shared that “when they contacted a reference listed on an application, the reference didn’t have good things to say about the candidate.”

This statistic is startling. You should only list references who will give you a positive and glowing review. If you are not sure if a person will say positive things about you, don’t list them. This includes current and former bosses. Just because they are, or were, your boss doesn’t mean you need to list them as a reference. If you’re concerned that you need to have a reference from a previous employer, list one of the managers with whom you do have a positive relationship.

Another finding from the CareerBuilder study was that 15% of references didn’t know they were being listed as a reference. When you are creating your reference list, always ask the person if they would agree to be a reference for you. This isn’t just a courtesy; it gives your reference a “heads up” that you’ve applied for a job and that you listed them as a reference. If they are caught off-guard, they might stumble and bumble on the telephone and this could sound like they have something to hide. Instead, let them know to expect a call, let them know what position you applied for, and give them some talking points that could help to sell you.

Finally, too many job seekers don’t take the reference aspect of the job search as seriously as needed. They think that listing references is a formality and that the hiring manager won’t actually follow-up on the applicant’s references. But findings from this study showed that 80% of the employers do check on references, and that 69% of the hiring managers have changed their mind about an applicant after having interviewed the candidate’s references. So, when you are developing your reference list, only list people who will give you a positive reference and are able to really sell you. In other words, select your references wisely.

Remember, ultimately the job will go to the candidate who is best prepared and who effectively executes the basics of the job interview process. In all you do, you will want to EXECUTE FOR SUCCESS! For more on the basic fundamental skills needed for the job search process, check out my book Getting Hired in College Sports at www.SportsCareersInsitute.com

 

Howard Gauthier is an Associate Professor of Athletic Administration at Idaho State University. He is a former collegiate athletic director and collegiate basketball coach. He is also an author of 9 books. Check out his book, Getting Hired In College Sports – 2nd Edition at www.sportscareersinstitute.com or his new book Execute for Success at www.execute4success.com.

*******

Helping You Get A Job In Sports

2nd edition Image

In Getting Hired In College Sports you will discover:

  • The types of jobs that exist in college sports
  • How to plan and navigate your career
  • How to create an effective job search campaign 
  • The proper way to create an effective resume, cover letter, and sales pitch
  • How to properly brand yourself
  • Techniques and strategies to prepare for your interview
  • How to properly prepare yourself for the five types of interview questions 
  • How to properly follow-up after the interview in order to influence the decision of the hiring manager

Only $23.95 Click Here To Purchase 

.
“I have recommended this book to many aspiring sports administrators.  A must read for anyone whom has a goal of working in athletic administration”

-Bill Fusco
Director of Athletics
Sonoma State University

 

 


Proper Research Can Help You Ace Your Interview

By Dr. Howard Gauthier

Interviewing for a job is both an art and a science. Interviewing is a science in that there are definite techniques you can use that will give you an advantage in the interview process. It is an art, however, in how you perform these techniques. Together, the use and performance of the proper job interview techniques will give you an advantage as you prepare for your upcoming job interview.

Take Randy for example.  He is a recent graduate from a sports management program and has a job interview scheduled for a position in sports marketing.  As he prepares for the interview, he decides to review the book his sports management class used for orienting the students to the job search process.  In particular, he wanted to know how to properly prepare for the interview.

Randy found a section in the book that suggests that you should prepare for an interview by completing a form entitled “The Pre-Interview Research Form”.  This form is a worksheet that is designed to help you prepare for your upcoming interview by researching the position, the organization, and the search committee.

In completing the worksheet, you will begin by identifying the hiring manager and their contact information. You will continue by identifying the members of the search committee and their association with the athletic department.  Once this information is gathered, you will continue by answering, at a minimum, the following questions:

  • Who has influence with the hiring manager?
  • What are some of the issues facing the organization?
  • What are the strengths of the organization?
  • What are the weaknesses?
  • Who will make the hiring decision?
  • What are their concerns about you as a candidate?
  • Do you know anyone who knows people on the committee?
  • Who else are they interviewing?

This information is important in helping you prepare answers to the various questions you will be asked during your interview.  It will also help you to be able to ask the right questions when you meet with the search committee. The information you gather from your questions can then be used during your follow-up as you attempt to influence the committee’s hiring decision.

In the end, Randy was extremely organized, wowed the committee, and was offered the job.  He knew exactly what they were looking for in a candidate, and he was prepared to answer the interview questions in a way that showed that he truly understood the challenges that faced the organization.  Randy also knew when the other candidates were interviewing and he was able to adjust his follow-up correspondence so they had the maximum impact and influence.  In other words, Randy did his homework and was extremely organized in his approach.

Remember, ultimately the job will go to the candidate who is prepared and who effectively executes the basics of the job interview process. In all you do, you will want to EXECUTE FOR SUCCESS!

 

Howard Gauthier is an Associate Professor of Athletic Administration at Idaho State University. He is a former collegiate athletic director and collegiate basketball coach. He is also an author of 9 books. Check out his book, Getting Hired In College Sports – 2nd Edition at www.sportscareersinstitute.com or his new book Execute for Success at www.execute4success.com.

*******

Helping You Get A Job In Sports

2nd edition Image

In Getting Hired In College Sports you will discover:

  • The types of jobs that exist in college sports
  • How to plan and navigate your career
  • How to create an effective job search campaign 
  • The proper way to create an effective resume, cover letter, and sales pitch
  • How to properly brand yourself
  • Techniques and strategies to prepare for your interview
  • How to properly prepare yourself for the five types of interview questions 
  • How to properly follow-up after the interview in order to influence the decision of the hiring manager

Only $23.95 Click Here To Purchase 

.
“I have recommended this book to many aspiring sports administrators.  A must read for anyone whom has a goal of working in athletic administration”

-Bill Fusco
Director of Athletics
Sonoma State University