Become An Expert By Specializing In Your Industry

By Dr. Howard Gauthier

When it comes to hiring, athletic directors and business leaders want to hire the most qualified coach or staff member possible. This applicant needs to be outstanding in their field, have great skills and knowledge, and they need to be a good fit for the organization. To really standout amongst the other applicants, you should consider specializing in a particular niche.

By specializing in a niche, you are setting yourself up to be an expert in your field or industry. This is a great way to market yourself, and it helps to separate you from other job applicants. But in order to specialize, you first need to develop a broad knowledge within the industry. For example, if you are interested in sports marketing, you need to build and develop your knowledge base within sports marketing. As you build this knowledge base, you can begin to specialize in a specific area within marketing such as social media, sponsorships, or licensing. And when an organization has a job opening within your area of specialization, you will be one of the more experienced and expert applicants. But, how do you specialize?

Having an Interest – Begin to specialize in a niche market by identifying what niche or specialty excites you. What are you passionate about and what area would you like to be known for as an expert? If you currently aren’t working in your area of interest, ask your boss if you could help out in this area, and study all you can about the topic.

Study – To become an expert, learn all you can about your niche. Read articles about your specialization, listen to CDs, watch DVDs, and attend conferences. You will also want to interview other experts within the field.

Communicate Your Expertise – As you begin to learn about your niche, start to write articles, post blogs, and become a speaker on topics geared toward your niche market. This will help to get your name out as an expert in the industry.

Specializing in a niche can help you to become an expert in a particular area or industry. As an expert, you will be looked upon for your knowledge and skills in your area of expertise. This could include being a specialist in social media within the area of marketing or communications, or being a recruiting specialist within a specific region of the country if you are a college coach. By specializing and becoming an expert, you become a desirable commodity within the industry. As such, you are more likely to be hired when the right job comes along.


Howard Gauthier is an Associate Professor of Athletic Administration at Idaho State University. He is a former collegiate athletic director and collegiate basketball coach. He is also an author of 9 books. Check out his book, Getting Hired In College Sports – 2nd Edition at or his new book Execute for Success at


Helping You Get A Job In Sports

2nd edition Image

In Getting Hired In College Sports you will discover:

  • The types of jobs that exist in college sports
  • How to plan and navigate your career
  • How to create an effective job search campaign 
  • The proper way to create an effective resume, cover letter, and sales pitch
  • How to properly brand yourself
  • Techniques and strategies to prepare for your interview
  • How to properly prepare yourself for the five types of interview questions 
  • How to properly follow-up after the interview in order to influence the decision of the hiring manager

Only $23.95 Click Here To Purchase 

“I have recommended this book to many aspiring sports administrators.  A must read for anyone whom has a goal of working in athletic administration”

-Bill Fusco
Director of Athletics
Sonoma State University




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