Your Sales Pitch Is Key To Landing The Job

By Dr. Howard Gauthier

As you begin to search for your next job, you will need to create a well-written personal sales pitch. Your personal sales pitch is a key fundamental tool that will be used in your cover letter, for answering interview questions, and in your follow-up after the interview.

Your sales pitch, also known as an elevator speech, is composed of three sections – a summary of your resume; a listing of your skills, abilities and traits; and a description of your current situation.  Depending upon the question you are being asked, you could answer it with the entire pitch, or with one of the three subsections.

For example, if you were asked the question “What is your experience in working in this industry”, you would answer this question by reciting your first section, the summary of your resume.  If you were asked the questions “What are your strengths” or “How would your colleagues describe you”, you would answer these questions by using the second section of your pitch, a listing of your skills, abilities and traits.  And if you were asked the question “Why are you looking to leave your current position”, you would answer this by reciting your third section, your current situation. Finally, if you were asked questions such as “Tell me about yourself” or “Why should we hire you”, you would want to utilize your entire pitch.

As you create your personal sales pitch, always be positive in your response.  If you are currently unemployed, and asked why you left your last position, don’t say that you are unemployed because your previous boss didn’t like you.  Instead, be prepared for this question and develop an answer that sounds plausible in a neutral tone, and then transition into selling yourself using either your experiences in the industry or your skills and strengths.  In other words, share your strengths and why they should hire you.

Creating a strong personal sales pitch is one of the most important elements you can develop as you prepare for your upcoming job search. In fact, developing a quality sales pitch is one of the keys to landing the job.

Remember, ultimately the job will go to the candidate who is best prepared and who effectively executes the basics of the job interview process. In all you do, you will want to EXECUTE FOR SUCCESS! For more on the basic fundamental skills needed for the job search process, check out my book Getting Hired in College Sports at


Howard Gauthier is an Associate Professor of Athletic Administration at Idaho State University. He is a former collegiate athletic director and collegiate basketball coach. He is also an author of 9 books. Check out his book, Getting Hired In College Sports – 2nd Edition at or his new book Execute for Success at


Helping You Get A Job In Sports

2nd edition Image

In Getting Hired In College Sports you will discover:

  • The types of jobs that exist in college sports
  • How to plan and navigate your career
  • How to create an effective job search campaign 
  • The proper way to create an effective resume, cover letter, and sales pitch
  • How to properly brand yourself
  • Techniques and strategies to prepare for your interview
  • How to properly prepare yourself for the five types of interview questions 
  • How to properly follow-up after the interview in order to influence the decision of the hiring manager

Only $23.95 Click Here To Purchase 

“I have recommended this book to many aspiring sports administrators.  A must read for anyone whom has a goal of working in athletic administration”

-Bill Fusco
Director of Athletics
Sonoma State University




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