Ten Elements of an Effective Job Search Campaign

By Dr. Howard Gauthier

Mark awoke before his I-phone’s alarm was set to go off at 6:45am.  He had a restless nights sleep because of his excitement for his informational interview with Thomas Griffin. Tom, as his friends referred to him, is a retired college athletic director who mentors young people in their search for a career in the sports industry.  Mark’s uncle had played college basketball with Tom in the late 1960’s and referred Mark to him.

Tom Griffin had a 40-year career as a college coach and athletic director, and he is now giving back to the community by mentoring young people who are interested in careers in college sports.  The two would meet at a local coffee shop where Tom does most of mentoring.

As Mark arrived at the coffee shop, Tom welcomed him with a bright smile and a firm handshake. After about 15 minutes of small talk and introductions, the two began to talk about working in college sports. Tom first described how college athletic departments are structured and then shared the different types of jobs that exist in an athletic department. As they continued with their discussions, Tom got into more detail about how to get a job in college sports. He identified 10 elements that are necessary for conducting a successful job search campaign.  He told Mark that these elements are from the book “Getting Hired in College Sports”.  He went on to say that it’s a “how to” book for the job seeker and Tom asks that each of his mentees get a copy so they can use the worksheets that are included.  As they continued with their conversation, Tom gave Mark a handout that listed these 10 job search elements. These elements are a necessity for job seekers to know in order to secure a job.  The following are the 10 elements that Tom shared with Mark:

  1. You must properly assess your skills, abilities, strengths and traits
  2. You need to properly plan your career
  3. You need to establish a target market for your job search campaign
  4. You need to effectively promote yourself with a well-written cover letter and resume
  5. You need to create a compelling Personal Sales Pitch
  6. You need to complete an Interview Preparation Form
  7. You need to prepare to answer interview questions
  8. You need to organize your job search campaign
  9. You need to know the proven strategies for executing a successful job interview
  10. You need to be strategic in following-up after your interview

The two continued to talk for over two hours and in the end they agreed to continue to work together so Mark can develop all 10 elements of the job search process. This will help him to position himself for an outstanding career in the world of college sports. For more information on the job search process, or the book “Getting Hired in College Sports”, feel free to contact Howard Gauthier at howard@sportscareersinstitute.com or go to his website at www.SportsCareersInstitute.com.


Howard Gauthier is an Associate Professor of Athletic Administration at Idaho State University. He is a former collegiate athletic director and collegiate basketball coach. He is also an author of 9 books. Check out his book, Getting Hired In College Sports – 2nd Edition at www.sportscareersinstitute.com or his new book Execute for Success at www.ThePositiveLeader.org.  


The #1 Careers Book in Sports

2nd edition Image

In Getting Hired In College Sports you will discover:

  • The types of jobs that exist in college sports
  • How to plan and navigate your career
  • How to create an effective job search campaign 
  • The proper way to create an effective resume, cover letter, and sales pitch
  • How to properly brand yourself
  • Techniques and strategies to prepare for your interview
  • How to properly prepare yourself for the five types of interview questions 
  • How to properly follow-up after the interview in order to influence the decision of the hiring manager

Only $23.95 Click Here To Purchase 

“I have recommended this book to many aspiring sports administrators.  This is a must read for anyone who wants to work in college athletics”

-Bill Fusco
Director of Athletics
Sonoma State University




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