Creating a Strong Sales Pitch

By Dr. Howard Gauthier

Having a quality personal sales pitch is a necessity for every job seeker. Your personal sales pitch should be used in all of your correspondence, including your cover letter. It should be used when communicating with potenital employers and in answering interview questions.

The sales pitch needs to be geared towards the type of organization you are interviewing with and the type of position you are seeking. As you communicate with potential employers you will want to share your pitch with clarity and enthusiasm. It is vitally important that you practice reciting your pitch, and parts of your pitch, so it comes across in a natural manner. Practicing your pitch will allow you to control your message and help you to eliminate poorly phrased responses and long uncomfortable pauses.

The personal sales pitch is composed of three sections – a summary of your resume; a listing of your skills, abilities and traits; and a description of your current situation. A person should be able to recite the entire pitch in less than two minutes. The entire pitch will be used for answering questions such as “Tell me about yourself” or “Why should we hire you”.

Depending upon the question you are being asked in a job interview, you could answer it with the entire pitch, or one of the three subsections. For example, if you were asked the question “What is your experience in working in this industry”, you would answer this question by reciting your first section, the summary of your resume. If you were asked the questions “What are your strengths” or “How would your colleagues describe you”, you would answer this question by using your second section, a listing of your skills, abilities and traits. Finally, if you are asked the questions “Why are you looking to leave your current position”, you would answer this by reciting your third section, your current situation.

As you create your personal sales pitch, always be positive in your response. If you are currently unemployed, do not say that you are unemployed because your previous boss didn’t like you. Instead, be prepared for this question and develop an answer that sounds plausible in a neutral tone, and then transition into selling yourself using either your experiences in the industry or your skills and strengths. In other words, share your strengths and why they should hire you. Ultimately, the job will go to the candidate who is prepared and who effectively executes the basics of the job interview process. In all you do, you will want to EXECUTE FOR SUCCESS!

 

Howard Gauthier is an Associate Professor of Athletic Administration at Idaho State University. He is a former collegiate athletic director and collegiate basketball coach. He is also an author of 9 books. Check out his book, Getting Hired In College Sports – 2nd Edition at www.sportscareersinstitute.com or his new book Execute for Success at www.execute4success.com.

*******

The #1 Careers Book in Sports

2nd edition Image

In Getting Hired In College Sports you will discover:

  • The types of jobs that exist in college sports
  • How to plan and navigate your career
  • How to create an effective job search campaign 
  • The proper way to create an effective resume, cover letter, and sales pitch
  • How to properly brand yourself
  • Techniques and strategies to prepare for your interview
  • How to properly prepare yourself for the five types of interview questions 
  • How to properly follow-up after the interview in order to influence the decision of the hiring manager

Only $23.95 Click Here To Purchase 

.
“I have recommended this book to many aspiring sports administrators.  A must read for anyone whom has a goal of working in athletic administration”

-Bill Fusco
Director of Athletics
Sonoma State University

 

 


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Still Looking for a Job in the Sports Industry?

Get Yourself Unstuck With This Strategy

 

By Dr. Howard Gauthier

Are you still looking for a job within the sports world? Whether you’re trying to break into the industry, or move up, the sports field is competitive and you need to be at your best. If you’re struggling to get a job, you need to analyze where you’re getting stuck in the process, and adjust what you’re doing.

There are five stages to the job search process. These include:

  1. Assessment Stage
  2. Preparation Stage
  3. Connection Stage
  4. Interviewing Stage
  5. Follow-up Stage

Which stage or stages are you struggling with? You need to identify where you’re struggling and then educate yourself as to the best practices in career development. The problem for many people is that they believe they already know all of the best strategies and techniques. But the savvy person will analyze where they are struggling and then learn all they can about overcoming their deficiencies.

For example, if you don’t know the exact type of job you want, then you’ll need to begin at the assessment stage. You will also begin at the assessment stage if you can’t succinctly communicate your strengths, weaknesses, skills, or abilities. However, if you know what type of job you want and you’re qualified for this type of position, and you also know your strengths, skills and abilities, but you still can’t get an interview, then you need to place your focus in both the preparation stage and connection stage. These stages will help you to prepare your marketing materials and how to conduct an effective job search campaign. Finally, if you are getting interviews but can’t land the job, you will then need to place the bulk of your focus on the interviewing stage and the follow-up stage. These stages will help you to become a great interviewer.

The key to getting your next job in the sports industry is for you to get to know the basic fundamental skills of each stage of the job search process and be able to effectively perform these skills. In all you do, you will want to EXECUTE FOR SUCCESS! 

Howard Gauthier is an Associate Professor of Athletic Administration at Idaho State University. He is a former collegiate athletic director and collegiate basketball coach. He is also an author of 9 books. Check out his book, Getting Hired In College Sports – 2nd Edition at www.sportscareersinstitute.com or his new book Execute for Success at www.ThePositiveLeader.org.  

*******

The #1 Careers Book in Sports

2nd edition Image

In Getting Hired In College Sports you will discover:

  • The types of jobs that exist in college sports
  • How to plan and navigate your career
  • How to create an effective job search campaign 
  • The proper way to create an effective resume, cover letter, and sales pitch
  • How to properly brand yourself
  • Techniques and strategies to prepare for your interview
  • How to properly prepare yourself for the five types of interview questions 
  • How to properly follow-up after the interview in order to influence the decision of the hiring manager

Only $23.95 Click Here To Purchase 

.
“I have recommended this book to many aspiring sports administrators.  This is a must read for anyone who wants to work in college athletics”

-Bill Fusco
Director of Athletics
Sonoma State University