By Dr. Howard Gauthier
There are over 100 applicants for a particular job, so why should they hire you? This is a question you will probably be asked during your interview. So I ask you, why should they hire you? Are you more qualified than the other applicants? Do you have the experience or the skills to do the job? Are you a good fit with the organization? When writing your cover letter, you should write the letter with this question in mind. To answer this question, you will want to use your Personal Sales Pitch.
Your Personal Sales Pitch is the foundation for selling yourself in letters and interviews. It should include three sections – a summary of your resume; your skills, abilities and traits; and your current situation. When answering the question, “why should we hire you”, you will want to blend these three sections together so they flow smoothly.
In developing your Personal Sales Pitch, the first section should be a brief overview of your experiences, education, and any accomplishments you have achieved. The second section should outline your top skills, traits, and abilities. And the final part of your sales pitch should explain your current position, your short-term career goals, and it should address why you are looking to leave your current position.
The key to separating yourself from other applicants is to effectively communicate why you are the best candidate for the job. This is accomplished by writing your Personal Sales Pitch, and practice reciting it so you can communicate it with confidence and enthusiasm. Examples of this technique and strategy are outlined in my book Getting Hired in College Sports. Good luck in your job search.
Howard Gauthier is an Associate Professor of Athletic Administration at Idaho State University. He is a former collegiate athletic director and collegiate basketball coach. He is also an author of 9 books. Check out his book, Getting Hired In College Sports – 2nd Edition at www.sportscareersinstitute.com or his new book Execute for Success at www.execute4success.com.
The #1 Careers Book in Sports
In Getting Hired In College Sports you will discover:
- The types of jobs that exist in college sports
- How to plan and navigate your career
- How to create an effective job search campaign
- The proper way to create an effective resume, cover letter, and sales pitch
- How to properly brand yourself
- Techniques and strategies to prepare for your interview
- How to properly prepare yourself for the five types of interview questions
- How to properly follow-up after the interview in order to influence the decision of the hiring manager
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“I have recommended this book to many aspiring sports administrators. A must read for anyone whom has a goal of working in athletic administration”
Director of Athletics
Sonoma State University